Squarespace 7.1 has just been released, and if you’re using this platform to build your website, this new update offers some valuable new features that you should take advantage of. That said, you might think the platform has an edge when it comes to SEO. The truth, however, is that optimizing any website for search requires some extra thought and work. Fortunately. Everyone knows why seo is important , as Squarespace SEO expert I have compiled a list of 10 SEO tips for you.
1. Do keyword research
2. Use image alt text
3. Use internal links
4. Use external links
5. Build backlinks
6. Use webp image
7. Optimize meta description
8. Optimize for social media sharing
9. Add a table of contents
10. Create quality content
Do keyword research
Keyword research is the process in which one identifies a list of interesting keywords that will drive web traffic. Keyword research is important, as it directly affects your SEO and website ranking. It’s basically how you attract people to your website.
Use image alt text
Alt text is the text that shows up when a screen reader is reading out the content of a graphic. Pointing to a website’s alt text, for example, is an alternative to giving the blind user the information.
When search engines crawl and index web pages, they use the alt text to understand what an image is about. Without this text, a search engine may only be able to crawl the title of the page.
Use internal links
Internal links are links on one page that sends users to another page within website. Internal links are important for SEO. Search engines love internal links because they can help users and search engine crawlers navigate the site. Having internal links can improve a websites search engine ranking.
Use external links
If you want your site to rank well in the search engines, then you need to follow SEO best practices. Among them is the need to properly use external links. External links play a very important role in SEO. They help search engines crawl a site better and understand what the pages are about. In the eyes of Google, too, external links are more relevant than internal ones.
Links pointing to your website help it appear in search results, and backlinks are one of the most important parts of SEO. Anchor text, or hyperlinked text, tells search engines what the link is about. Search engines use anchor text to categorize links, and it’s important to include keywords within anchor text. Backlink building is a major factor for increasing domain authority and ranking ability of website.
Use webp image
Webp images are not a new thing but are still very important for SEO. Google developed a new image format in 2014 called “webp”. Webp images provide the same visual quality as JPEG, but use less data, resulting in faster loading pages. So, if you are using the webp image format, you can expect it to impact SEO.
Optimize meta description
Optimising meta descriptions is extremely important for SEO. A meta description is a brief piece of text that summarizes a web page’s content in order to entice visitors to click on it. Google’s search engine uses this description in its search results, so making a meta description that accurately describes the content of the page is imperative.
Optimize for social media sharing
Social media sharing is one of the most important aspects of search engine optimization, especially for local businesses. People in local communities often look to social media to see what other people have to say about local businesses, and what businesses have to say to potential customers. In other words, social media sharing provides one of the main ways in which local businesses engage with their local community and therefore increase their chances of gaining new customers.
Add a table of contents
A table of contents is a graphic that you can use in a website to help readers navigate. It can help readers locate specific parts of a website. A table of contents helps readers find information by identifying headings and subheadings. It creates positive impact on on-page seo.
Create quality content
Quality content in SEO is the most effective way to ensure that your website receives consistent traffic, which is critical for driving sales and conversions. But what does high-quality content mean? Well, it involves the optimization of all elements that make up your website.
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