For any successful content marketing strategy, visual content holds immense importance. People are more likely to remember images with a description instead of walls of text. Therefore, it is important to work on the visual content for companies and marketers.
Content marketing with and without visuals is a creative process where you have to try different strategies. It is not as straightforward as dialing Cox customer care number or some other ISP for setup instructions. But here are some tips that can make your visual content more effective.
Know Your Audience
Before even starting with your visual content creation, you need to know who your audience is. It is because not everyone will be a suitable buyer for your products or services. Therefore, you should know who your potential customers are to create content that resonates.
To understand your target audience, you can do competitor research. Simply visit their social media pages, blogs, and other profiles to understand the type of visual content you need to create. On the side, you can do your own research too. Once you understand your audience, the second step is to create multiple buyer personas. These buyer personas can get you clearer insights into what type of content your audience is expecting from you.
Understand Every Platform
When it comes to sharing content, every platform (social media profiles and websites) requires a unique nature of content. For example, if you are sharing memes as visual content, Facebook, Instagram, and Twitter can be better choices than sharing on LinkedIn. Similarly, a more formal type of content created for LinkedIn may not you the desired engagements on these three. So, it is important to understand the nature of content suitable for every platform.
With the massive popularity of TikTok, you may consider the platform for content marketing too. You can create short video format content to share on TikTok. Facebook Reels and YouTube Shorts have a similar type of content. So, you can create and spread the content over these profiles too.
So, understand the nature of the content on every platform to create the visual content that gets the job done.
Experiment with Images, GIFs, and Videos
Sticking to the images or the videos alone may not be the best advice. Especially, at the start when you are trying to create the type of content that clicks with the audience. You can experiment with different types of visual content like images, videos, and GIFs. After creating multiple formats of content, you can see the type that gets the most engagement from your audience. Then, you can maximize the production of such types of content.
Even after the initial phase, experimenting with formats of content can keep it fresh for the audience. So, it is something worth giving a shot. In addition to these visual types of content, sometimes you can even experiment with text content too. For instance, you can try changing the tone of your captions that support the visual content.
Consistency is The Key
You may have noticed how sometimes social media profiles like Twitter handles with a massive following do not get solid engagement. In contrast, sometimes accounts with decent following get more engagement. In many such cases, the main difference is consistency.
When you are consistent in creating and sharing content, you retain your audience better. Otherwise, you may see decreasing popularity. One way to stay consistent with content creation and sharing is by making a content calendar and following it. You can decide the type of content you will be putting out. Also, the calendar helps you in creating themed content for holidays like Christmas, Black Friday, and the 4th of July in advance.
Such consistency can help you in creating long-term brand awareness. So, try to be as consistent as you can.
Keep the Analytics in Check
The best way to see how well your content is performing is to monitor the analytics. Meta-owned Facebook and Instagram have a complete dashboard where you can see every like, share, comment, and new follower. You can even see the number of views your post gets. Twitter analytics also has a similar analytics option. For your website, you can see the page traffic from Google Analytics.
When you have the figures of what’s working and what isn’t, you can easily modify your campaign. You can make both written and visual content more optimized for the audience. Therefore, it is important to keep the analytics in check.