If you want a higher revenue from your business, then you definitely care about your brand’s authority.
More often than not, when an individual is making a purchase decision, they tend to choose the brand that has lived up to their expectations. In other words, they trust the brand. Although having a brand authority does not always mean that it can be trusted, it does improve its chances.
For instance, if you are looking to change your ISP to one that offers fiber internet, you will choose one that has a better brand authority, and actually has good online reviews. Similarly, if you were to search for cheap home phone service, you should not just go with a provider who offers the best price, but one that is known for its unmatched service.
That said, what if you are on the other side of the story? What if you are a small or renowned brand that needs to improve its reputation? Or perhaps you need to compete with more authoritative brands in the industry?
Here are two easy strategies you can plot if you want to increase your brand authority.
Decide What You Want to Have Authority On
You might feel as if your competitors have beaten you, and perhaps you no longer have a chance of becoming authoritative in your niche.
However, you may just be thinking a little too general. Of course, you might never rank high in search engine result pages (SERPs) when it comes to traveling, but what about topics around female travelers doing a solo trip to Europe?
The trick here is to get as specific as you can with a topic. The less competition you have, the more you will be able to focus on the specific profit or service you are offering.
When you decide to create impactful content while narrowing down your message, you can become an authority in a much more specific topic area. In this scenario, you should worry about creating a continent that revolves around a specific situation instead of worrying about your SERPs.
If you are beginning with a general topic, you need to ask yourself what problems are your audience most likely to face. This should allow you to narrow down further on the topic and also target subtopics that have less competition.
In simple words, you need to keep your brand admission into consideration as to what group of people are trying to help, and what specifically, are you hoping to solve.
Offer Problem-Solving Content
When you have the ability to answer every question your target audience asks, and further help them overcome their challenges, you will sooner or later be seen as an authority. Moreover, they will start identifying your brand as an organization that offers solutions.
Here are some ways you can research what kind of question your target audience may have:
Identify Your Audiences’ Personalities
What type of challenges are they most likely to face? How can your content help them through it? Sometimes following up with your customer and sales team can actually help you express the personalities of your target audience and also be more aware of the challenges they face.
Use Online Tools
There are online tools that will share topic-related questions, which will enable you to ask yourself if you are well-equipped to answer them. These tools allow you to have a better understanding of where your target audience stands.
Always Do Keyword Research
As a business owner, you need to know what your target audience searches for. What type of information are they looking for? Are you capable of providing it? There are keyword tools that help you discover the common keywords your target audience searches for. You should input these keywords into your content to make it more visible.
In addition, the more your website becomes a trusted source, the higher the probability of your target audience associating your brand with authority. They need to feel like your website is valuable and filled with solutions they have been seeking all along.
Build on a website that uses your company’s trusted sources to answer questions your target audience has. This will not only bring more visitors to your website, but also allow your brand to become a credible source, and this is very important for all types of businesses, no matter how small or big.
ADVANTAGE OF SOCIAL MEDIA
Social media allows for nearly limitless opportunities to connect with customers, potential business partners, and influencers within your industry. This means you can easily share knowledge and quality content with a broad audience and address questions or criticisms as they arise. Employing such tactics can help to build trust among your customers.
Brand authority is the one thing that makes or breaks your customer. Moreover, it gives off an impression to your target audience that you have all the answers to their questions and even offers credible sources within your company.
All in all, we hope you will implement the above-mentioned strategies that will help build more brand authority for your company. This should help improve your brand authority and hopefully bring in more revenue.